BRANDING 101

Branding your company is important. However, branding your company properly is imperative. If you are looking to start up your own company, or maybe you already have a company and you are looking for a fresh update, then the logo is where you need to start. Once you have your company name and business plan in order, it is important to get a good logo.

If you have ever looked on certain websites to get a new business card, you will see they offer some generic logo options if you don't already have one. Do not fall for this trick! I can't stress enough how important a logo is. If you decide to pick a generic logo option, chances are someone else, or rather, a lot of people have that logo too! A logo helps differentiate you from your competition. Would you rather blend in? I hope your answer to that question is no!

I love designing logos for my clients, and when I do, I make sure that I start with sending them a questionnaire. This helps me gain a solid understanding of what they are looking for. I ask questions about their company, who their competition is, who their target audience is, and what their logo is being used for (i.e. print or web). These are only a few of the questions involved in the process. If your designer isn't asking you these questions, then it's quite likely you will not be on the same page and the process will take much longer until you finally end up with something that you are happy with. 

Another topic surrounding logos is the cost. Some people don't want to spend money on a logo. They want something quick, easy and cheap! But that's not always best. When investing in your company, you also need to invest in your logo. Think about it... your logo goes on EVERYTHING! It is your brand. It is YOU. It goes on your packaging, your website, stationery, business card, watermarking, promotional materials, and more! When starting up your company you need to spend a little money to make a little money, and that includes your logo too!

When thinking about your logo, you need to think about what you will be using it for. If it's going to be on packaging, then something simple may be a better way to go. Think about the top companies out there... they all have simple logos.
Apple, McDonalds, Nike, Facebook, FedEx, and Coca Cola to name a few. They are all simple and easily recognizable.

Now, that's not to say logos like this will work for everyone's company. Because, let's be real, they're not exactly pretty are they? But the simplicity and easy recognition is what has played such a large role in the success of these brands. Often people think more is better and they try and do as many colours as they can with as many different effects. It's important to note that when you want to print your logo for various reasons, often too many colours will not translate well. That's why it's always good to have a secondary logo option that is black and white, or just one solid colour. I use my logo in black and white throughout my packaging because often gold is easier to see on the web, rather than when you are printing. That is why it is good to have a logo that will also look good both ways.

There is a lot more that I could say about logos, but I think this is a good place to start! I will be sure to write more about logos soon, and even share with you some of my own logo designs!

If you're in need of a logo, and some of what I have said has resonated with you, please get in contact with me to start your own logo design process!

I hope everyone had a great Monday!