As a design studio who works with brands in the beauty industry, I often find my FYP page on TikTok is filled with beauty videos. I’ve personally seen creators rave about all of these products, which got me thinking… these brands are definitely doing something right…

Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…

Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…

Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…

Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…

Making sure you have enough content for social media can be stressful, especially if you haven’t been able to book your next branding photoshoot and are running behind on creating graphics and templates. In this blog post, we share our 5 favourite websites that offer free stock photos for your marketing and social media strategies…

Standing out in a sea of businesses on social media and the digital marketing world can be tough, especially when you want to gain brand awareness and recognition from your target audience. If you want to be known for how you impact your clients or customers through your stellar product or service, you need to consider your brand’s core values…

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But crafting an effective social media strategy can be tricky. How often should you post? What should you say? And where do you start? In this blog post, we'll give you some tips on how to successfully run your business's social media accounts…

There’s a time and place for stats, analytics, and insights — but it’s not our main focus around here. We know, we know — it’s a little counter cultural to make a statement like that in today’s world. But hear us out for a minute! We think social media is a huge tool for both entrepreneurs and businesses, and that it should be utilized to its fullest…