As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…

Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…

If you know anything about branding or design, you have probably heard that Adobe has collections of some of the best fonts out there. Since the kind of fonts you use have the power to elevate your socials, website, and graphics, we thought we’d share some of our faves if you’re looking for some typography inspiration…

Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…

Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…

Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…

You worked with a brand designer to create a stunning visual identity for your business… Now what? Though you’ve fully realized the importance of having a stand-out brand, you’re scratching your head wondering where you can use your branding other than your social media platforms…

Making sure you have enough content for social media can be stressful, especially if you haven’t been able to book your next branding photoshoot and are running behind on creating graphics and templates. In this blog post, we share our 5 favourite websites that offer free stock photos for your marketing and social media strategies…

Standing out in a sea of businesses on social media and the digital marketing world can be tough, especially when you want to gain brand awareness and recognition from your target audience. If you want to be known for how you impact your clients or customers through your stellar product or service, you need to consider your brand’s core values…